Because traditional marketing techniques are getting expensive an ineffective nowadays, you need to turn to something that is more efficient and affordable at the same time.? Well, internet marketing is the answer.? Whether you are a marketer or a business owner that needs to promote your business, you should use internet marketing as one of your strongest marketing strategies because it?s currently a hit and inexpensive.
So if you are serious in making your business successful, you should promote you business through internet marketing.? Read on to find out how you can use internet marketing to extend your company?s promotional reach and make your business succeed without breaking the bank.
Create a Keyword Strategy
The first thing you need to do to make your internet marketing strategy work is to create a keyword strategy.? Optimizing your website, blog and social networking accounts through proper and competitive keywords will make your business easier to be found on search engines.
It is hard, though, to determine what or which keyword you should use.? You can solve this by using various tools that you can find on the Internet to determine the best keywords that you should use in your keyword strategy.
Follow these steps to create your own keyword strategy:
1.???? Create a list of 3-5 Keywords that You will Use
These keywords should be relevant to your business or industry.? Avoid using your brand name if you have a small or medium business because most people might not use your brand name in searching for the things they need.
2.???? Choose Keywords Based on Relevance and Difficulty
Do not use keywords that are too generic because they are hard to compete at.? Use targeted keywords that are quite relevant with your business.? Including a geolocation on your keywords will help.
You can use various tools to determine the competency of your chosen keyword.? Google Keyword Tool is one of the best tools that you can use to determine which keywords you should use depending on its relevance and difficulty.? This tool will also suggest keywords that you can use on your keyword strategy.
3.???? Design Your Website Around Your Keyword
Edit your website so that you can incorporate your keywords on your website.? Make your website compatible with your chosen keywords so that your website will look natural and optimized.? If not, your website will look stiff and unappealing both to your target audience and to search engine robots.
Optimize Your Website to Get Found
Once you have established your keyword strategy, you should now focus on your website optimization.? Keyword optimization will not be quite effective if your website is not optimized as well.? Make sure you optimize your website so that search engine robots will easily find it.
To be able to determine how much optimization you need to do to your website, you have to check your SEO with a grading tool that will determine your website?s standing.? MarketingGrade Tool will help do that so be sure to check your website first.
Here are some steps that you can do to optimize your website (SEO):
On-Page Optimization
Page Title
The first thing that you need to optimize on your website is your page title.? This is significant because search engines read them and determine if your overall content is relevant to your page title.? Optimize your page title by:
- Including keywords in your title.
- Placing your keywords at the first part of your page title.
- Making it short: 70 characters or shorter if possible.
- Using different page titles for different pages so you can target different keywords in different pages.
- Putting your company name at the end of your page title.
Meta Description and Meta Data
Make you description relevant to your website.? Use less than 150 characters so that searchers can read your full description.? This is for users? use and not for SEO purposes though it?s also important.
?Headings
Use appropriate headings.? Make the most important phrase or part of your content the main header or h1.? Less significant details can be tagged with h2, h3, h4 and so on.? This will determine the hierarchy of your content.? The more appropriate your headings are, the more the crawlers will see your website as more valuable and useful.
CSS
Make sure you use CSS so that you won?t override the necessary HTML text in your website that crawlers should find.
Images
Be sure to use optimized description tags on your images to help crawlers see your keywords on your image alt tags.
Domain Info
The older your domain is the better.? Search engine robots see old domains as ?strong? domains and not just a spam domain.? Extend your website registration so you can give your website ranka boost.
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Source: http://www.emizr.com/essential-guide-to-internet-marketing-part-1/
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