Pitchfork Media Launches The Dissolve, A Movie Site Looking To Break Out Of The Online Hype Cycle

Pitchfork Media, the company behind the music site that all my cool friends used to read (I use the past tense because, like me, my friends have gotten old and uncool), just launched a new property ? The Dissolve, a site that's all about movies. When I loaded up The Dissolve earlier today, my first feeling was one of familiarity. That's usually not something you want in a new property, but in this case, it was good thing ? I was happy to see the bylines of several writers I used to read at one of my favorite arts and entertainment sites, The A.V. Club. The Dissolve was founded by Keith Phipps, who previously edited The A.V. Club, its editor Scott Tobias was film editor at The A.V. Club, and yes, Phipps appears to have done a good job of brining several of the writers from his old gig over to the new one.

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